Oh well. Here we are… again.

If I had a rand for every blog I’ve started, I’d probably have enough to buy myself a little weekend getaway in Magaliesburg. I don’t even know how many times I’ve created a space, poured my heart into a few posts, and then… silence. Life happens, motivation fades, consistency slips, and before I know it, I’m back at square one with another fresh start.

And honestly? It’s exhausting.


Blogging as Therapy

I’ve realised over the years that blogging has always been my outlet. A safe space where I can unpack the unresolved issues, the messy feelings, and the weight I sometimes carry. I might not be consistent, but when I do write, I feel lighter. It’s like releasing steam before the pot boils over.

So maybe that’s why I keep coming back. Even when I drop the ball, I always find myself drawn back to this place where words become healing.


The Consistency Struggle

Here’s my truth: consistency is not my strong suit. I envy people who can schedule posts for the next three months and stick to them like clockwork. Me? I start strong, and then life throws curveballs — work deadlines, kids’ school projects, family commitments — and the blog slides down the list of priorities.

But does that mean I should stop trying? Absolutely not.

Because even if I’m the queen of “start again,” each attempt means I’m still in the game. Each time I sit down to write, I’m showing up for myself, even if it’s messy, irregular, or imperfect.


This Time, I Hope It Sticks

I’ll be honest: I really hope this one lasts. Not because I want to become some big influencer or chase numbers, but because I know I need this. I need a space that’s just mine. A space where I can be honest, rant a little, laugh at myself, and share the everyday chaos of life without filters.

This blog isn’t about being perfect. It’s about being present.


If You’re Starting Over Too…

Maybe you’re reading this and thinking, “Same, sis.” Maybe you’ve also abandoned projects, restarted journals, left gym memberships to gather dust, or ghosted your own dreams. Let me tell you — you’re not failing. You’re human.

Starting over doesn’t mean you’re weak. It means you’re still brave enough to try.


Final Thoughts

So yes, I’ve started over (again). And yes, I hope this time I stay consistent. But even if I stumble, I’ll keep coming back, because writing makes me feel grounded.

Here’s to showing up, even imperfectly. Here’s to messy starts and fresh beginnings. Here’s to not having it all together — but still trying anyway.

And maybe, just maybe, this blog will finally be the one that stays.

Lelo Klaas

By Lelo Klaas

I’m an entrepreneur, blogger, and digital marketing specialist with a passion for building meaningful digital experiences. My work sits at the intersection of storytelling and strategy, where thoughtful content meets data-driven decision-making. I believe strong brands are built through consistency, authenticity, and a clear understanding of the audience they serve. Every project I take on is rooted in intention, creativity, and measurable growth. As a digital marketing specialist, I help businesses translate their vision into impactful online presence. From content creation and brand messaging to growth strategies and audience engagement, I focus on sustainable results rather than quick wins. As an entrepreneur, I understand the realities of building something from the ground up, and I bring that perspective into every collaboration. My goal is always to create work that feels aligned, effective, and built to last.

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